12-week festival ticketing checklist

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Week 12: announce

• Event, venue, capacity, and ticket types fixed. Refund policy written and checked.
• All-in prices set, VAT per product confirmed. Announcement draft ready.

Week 11: presale

• Presale to followers with access codes. Early bird count and end date set.
• Newsletter consent wording live at checkout with double opt-in.

Week 10: public on-sale

• Public on-sale opens. Payout schedule checked on the Money page.
• Resale position stated at checkout before buyers pay.

Weeks 9-6: sell

• Weekly sales review against capacity. Price moves announced before they happen.
• Waiting list opened when a ticket type sells out.

Weeks 5-3: operate

• Door plan written: gates, lanes, scanners, spares, printed lists.
• Scanners authorized per device; old devices revoked.
• Box office float and door prices fixed.

Week 2: rehearse

• Test tickets sold, scanned, refunded. A hundred entries timed per lane.
• Network failure rehearsed: hotspot switch and printed list.
• Buyer message with entry times and ID rules scheduled.

Week 1: doors

• Door briefing with this checklist. Float counted, queues signed.
• Support contact and escalation path on paper at every gate.

After: reconcile

• Scans reconciled the same night. Payouts checked against the statement.
• Refunds and carry-overs settled. Thank-you message with next presale sent.