GDPR, consent and newsletters: building your own audience
One contact per fan, consent per purpose, and a newsletter people asked for.
Published 2026-10-14 · 6 min read · audience, marketing
Articles an organizer can use this week. Each one works a number from real sales, and each states its sources.
One contact per fan, consent per purpose, and a newsletter people asked for.
Published 2026-10-14 · 6 min read · audience, marketing
A ticket sold a year before a festival outruns the refund window. What organizers should plan for past day 180.
Published 2026-10-14 · 6 min read · money, refunds
Who holds the ticket money and for how long: hold percentages, payout schedules, and supplier bills.
Published 2026-10-14 · 6 min read · money, payouts
Early-bird windows, price tiers and the service fee inside the first price.
Published 2026-10-14 · 7 min read · pricing, planning
Scanners, the printed list, re-entry, and every decision that takes seconds.
Published 2026-10-14 · 6 min read · door, event-day
What to set up, sell, scan and reconcile in the last twelve weeks.
Published 2026-10-14 · 7 min read · planning, event-day
A week-by-week plan for moving events, contacts and money to a new supplier while sales keep running.
Published 2026-10-14 · 7 min read · switching, planning
The full cost of one sold ticket, worked through three order sizes.
Published 2026-10-14 · 7 min read · pricing, money